Welcome back to Transaction Talk! Today, we’re joined by a very special guest, Brook Hartnett, one of our top brokers from the Transworld Boston office. A U.S. veteran and seasoned entrepreneur with a strong background in the fitness industry, Brook has seamlessly transitioned his expertise into the world of business brokerage. Now, he’s helping business owners confidently navigate the buying and selling process with insight and precision. Join the conversation as they delve into his story and journey to becoming a business broker, what he would have done differently with his first deal, and what it was like to work on that deal with his mom. We share on the importance of allowing the donning of different hats throughout different phases of a process, and Brook reflects on factors that have impacted his success as a broker and entrepreneur. To hear more from Brook, including his tip of the day, be sure to tune in now.

Key Points From This Episode:

• We introduce today’s special guest, Brooke Hartnett.
• Brook shares his story, from a US veteran to the fitness industry, to a business broker.
• What he would have done differently in his first transaction process.
• He unpacks his experience working on the deal with his mom.
• The importance of allowing the donning of different “hats” during the process.
• Thoughts on what has impacted his success as a broker and entrepreneur.
• How his personal understanding influences his approach to helping sellers position themselves for success.
• Setting appropriate expectations for the sales process: why it can be crucial to get right.
• One of the worst things they see during the selling and transition process.

Tip of the Day: It’s never too early to start planning your exit. Engaging in conversations with your trusted advisors—your attorney, your accountant—can make a huge difference. Even if you’re a few years away from selling, let them know your intentions. Chances are, one of them has valuable connections that can help you take the right steps now to prepare your business for a successful sale

Links Mentioned in Today’s Episode:

Brook Hartnett on LinkedIn

Brook Hartnett

Brook Hartnett Email

Brook Hartnett Phone Number — +1 631 965 9073

Coach Brook Inside Sales

Transaction Talk

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