Bricks and Clicks

By: Triple Whale Network
  • Summary

  • Johnny and Colin are mathematicians who work with some of the biggest consumer packaged goods companies around. Each week they discuss grocery trends, trade marketing, and the world of consumer packaged goods. Make sure you're subscribed to never miss an episode. Check them out at https://omniumcpg.com
    Copyright 2023 Triple Whale Network
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Episodes
  • Expo Trends and Innovation: Season 2 Finale
    Apr 5 2023

    Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

    In the season 2 finale of "Bricks & Clicks," hosts Johnny and Colin are joined by Lucas Walker, the show's producer, to discuss the latest trends in the food industry. From plant-based offerings to fake cheeses and dairy ice creams, they explore the impact on the supply chain and the increasing use of mushrooms as a key ingredient.

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    16 mins
  • Demos, Merchandising, and Sampling: Rowdy CEO Kellie Lee on Effective Launch Strategies for Food Brands.
    Mar 15 2023

    Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

    On this episode of the Bricks & Clicks Podcast, we sit down with Kellie Lee, creator and CEO of Rowdy, a nutrition company specializing in prebiotic and probiotic products. In this insightful conversation, Kellie shares valuable insights into sales and marketing strategies, including offering sample pouches and blending demonstrations to increase product sales.

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    20 mins
  • How Tru Earth's Ryan McKenzie is Disrupting the Laundry Industry
    Mar 8 2023

    Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

    In this episode of Bricks and Clicks, we talk with Ryan McKenzie, Co-Founder and CMO of Tru Earth, about how he and his business partner came up with the idea of creating ultra-concentrated laundry detergent strips in recyclable packaging, the success of their Facebook and Google Ads campaigns, and how they targeted customers at Expo West to expand their customer base. Tune in to learn more about their environmentally friendly products and digital marketing strategies.

    Connect with Ryan on Linkedin : https://www.linkedin.com/in/ryemckenzie/

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    22 mins

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