• Breathing New Life Into a Legacy California Ice Cream Institution Without Losing Its Cool Factor

  • Oct 8 2024
  • Length: 37 mins
  • Podcast

Breathing New Life Into a Legacy California Ice Cream Institution Without Losing Its Cool Factor

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  • Summary

  • Michael Palmer, CEO of McConnell’s Fine Ice Creams since 2012, stepped into his role leading the legacy brand with a mission to breathe new life into an institution that had been delighting ice cream lovers since 1949 — without losing its cool factor. Listen now to learn about revitalizing McConnell’s Fine Ice Creams, rethinking social media strategies, and keeping it simple. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices
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