• EP 153 - The Four-Phase Content Creation System That Will Save You Hours Every Week
    Mar 6 2025

    Your content creation process shouldn't take hours. And if it does, you're doing it wrong.

    As the founder of a seven-figure design agency, I've mastered the art of creating converting content quickly. The secret lies in understanding which part of your process is actually slowing you down: ideation, creation, design, or scheduling. Once you identify the bottleneck, you can implement specific strategies to streamline that phase.

    Most entrepreneurs struggle with content because they're trying to ideate, create, and design all at once. Instead, I recommend separating these tasks into distinct phases and batching similar activities. For example, ideation should happen when you're fresh and creative, while design and scheduling can happen later with support from our Sales Studio team.

    In this episode, I break down exactly how to assess your content creation process and make it more efficient without sacrificing quality. Whether you're a busy parent, managing multiple businesses, or just tired of spending hours on content, you'll learn practical strategies for creating converting content fast.

    In this episode, we're chatting about:

    • The four phases of content creation and how to optimize each one

    • Why batching similar tasks leads to better, faster content

    • How to create a sustainable content calendar that actually works

    • The power of having clear content categories and formats

    • Practical tools for cutting your content creation time in half

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience


    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

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    17 mins
  • EP 152 - The Ultimate Re-Engagement Strategy to Revive Dead Social Accounts
    Feb 27 2025

    Your recycled content and repetitive sales pitches have trained your audience to ignore you - but it's not too late to turn things around.

    As the founder of a seven-figure design agency, I've mastered the art of re-engaging dead social media accounts. The truth is, most entrepreneurs don't need to start over on a new platform or create more content. They need a strategic approach to winning back their audience's attention through creative, exclusive content that sparks curiosity.

    Through our proven 30-day re-engagement framework, we help clients transform their social media from ghost towns into thriving communities. The key isn't posting more frequently. It's about saying yes to creative ideas, creating platform-exclusive content, and mastering the art of subtle selling instead of constant direct pitches.

    In this episode, I break down exactly how to revive your social media account, including when to stay versus start over, how to create content that re-engages your audience, and why your CTAs need variety. Plus, learn about our newest offer, Sales Studio, where we provide done-for-you design, content classes, and short-form video editing to help you bridge the gap between marketing strategy and execution.

    In today's episode, we're chatting about:

    • The four questions to ask before abandoning your current platform

    • Why your audience stopped engaging (and how to win them back)

    • How to create 30 days of fresh, engaging content

    • The power of platform-exclusive content for re-engagement

    • Strategic CTAs that spark curiosity and drive action

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

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    21 mins
  • EP 151 - Stop Hating Social Media: A Fresh Approach to Marketing in 2025
    Feb 20 2025

    Your love-hate relationship with social media is costing you more opportunities than you realize.

    As the founder of a seven-figure design agency that built its success through Instagram, I've watched countless entrepreneurs try to escape social media marketing. The truth is, if you're planning to run an online business, you need to work through your thoughts about marketing yourself online - because the platform changes won't stop with Instagram.

    Whether it's FTC regulations affecting email marketing, YouTube algorithm updates, or LinkedIn's latest features, there's always going to be the "next big thing" in social media. The key isn't to fight it or hate it - it's to choose your hard and love your hard.

    After making multiple six figures from Instagram without a huge following, I've learned that success comes from understanding what your current audience wants and strategically attracting new people.

    In this episode, I break down why you actually hate social media and how to shift your perspective to see it as an opportunity rather than a burden. You'll learn practical strategies for overcoming burnout, creating sustainable content, and building a platform that serves your business rather than drains your energy.

    In today's episode, we're chatting about:

    • Why your hate for social media is deeper than algorithm changes

    • How to identify the root cause of your social media burnout

    • The three essential elements every marketing platform needs

    • Why switching platforms won't solve your underlying issues

    • Practical steps to make social media work for your business, not against it

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

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    24 mins
  • EP 150 - The Six-Figure Campaign Blueprint: Behind Our Most Successful Launch Yet
    Feb 13 2025

    We just generated the same revenue in one campaign that we made all of last year and I'm sharing exactly how we did it.

    After years of running our signature Rebrand Experience as an evergreen offer, we decided to shift to a campaign model for 2025. The results were incredible: a six-figure campaign, nearly 100 registrants for our free training, and more qualified leads than ever before, all with an email list of just 400 people and 2,500 Instagram followers.

    The secret wasn't in creating more content. It was in creating strategic exclusivity. By focusing on re-engaging our existing audience, offering campaign-only perks (including covered photoshoot costs), and maintaining different content strategies across platforms, we created genuine urgency that converted cold leads into excited clients.

    In this behind-the-scenes episode, I break down our entire campaign strategy, from pre-launch engagement to sales call success rates. Whether you're considering shifting to a campaign model or just want to understand how to create real urgency in your marketing, you'll learn exactly what worked, what didn't, and what we're changing for next time.

    In today's episode, we're chatting about:

    • How we re-engaged our audience before launching the campaign

    • Why website optimization was crucial for converting cold leads

    • The exact email strategy that drove consistent sales

    • How we structured our campaign-only perks for maximum impact

    • Key lessons learned for future campaign planning

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer


    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

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    32 mins
  • EP 149 - The Art of Subtle Selling: Why Your Direct Marketing Isn't Working Anymore
    Feb 6 2025

    People want to love watching you sell. But your current marketing strategy might just be turning them off!

    As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to.

    In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more sophisticated than ever at recognizing (and scrolling past) obvious sales tactics.

    The secret lies in showcasing your expertise, creating strategic suggestions, and sparking curiosity in ways that feel natural and engaging. It's like quiet luxury. Your audience knows it's premium, but it doesn't need logos plastered everywhere to prove it. This approach turns audience members into clients and keeps them engaged even after they've bought from you.

    In this episode, I break down the four-step framework for mastering subtle selling across all platforms. Whether you're struggling with engagement on Threads, feeling salesy in your stories, or just ready to elevate your marketing strategy, you'll learn how to sell in a way that makes your audience want to keep watching.

    In today's episode, we're chatting about:

    • Why traditional direct selling won't work in 2025

    • The four-step framework for subtle selling that converts

    • How to showcase your expertise without being pushy

    • Why your CTA doesn't always need to be a sales link

    • Practical examples of subtle selling across different platforms

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

    Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

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    28 mins
  • EP 148 - From DIY to Fully Booked: How 4 Entrepreneurs Transformed Their Brands
    Jan 30 2025

    Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox.

    In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients.

    The truth is, most entrepreneurs are still using photos from three years ago, recycling the same content, and wondering why their marketing isn't working. Our Rebrand Experience clients have discovered that strategic visual branding doesn't just elevate your image, it fundamentally changes how clients perceive, engage with, and buy from your business.

    For a limited time, we're offering $3,000 off our signature Rebrand Experience, plus including professional photo shoot costs (a first-time offer). If you're ready to stop losing premium clients to poor branding and position yourself as the only choice in your industry, this episode will show you exactly how our framework creates lasting results.

    In today's episode, we're chatting about:

    • Why DIY branding is costing you high-ticket clients

    • How strategic photos and websites double launch revenue

    • The three pillars of a premium brand that converts

    • 4 client case studies that prove the power of rebranding

    • Why 2025 success requires more than just good content

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

    Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

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    55 mins
  • EP 147 - 3 Must Have Elements to a No-Competition Campaign
    Jan 23 2025

    Your recycled launch content is costing you premium clients, even if you think it's working. 👀

    As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners by reusing the same photos, copy, and strategies year after year. The truth is, if you're experiencing stagnant sales or a disengaged audience, it's not because you need to create more content - it's because you need a no-competition campaign strategy.

    A no-competition campaign requires three key elements:

    #1: professional brand photos

    #2: a strategic website

    #3: a content strategy that positions you as the only choice.

    When these elements work together, you create an experience that makes your competitors irrelevant. Just look at Beyoncé - she's stayed relevant for decades because she constantly evolves her visual strategy while maintaining her core brand.

    In this episode, I break down exactly how to create a campaign that demands attention and drives sales. Whether you're launching a new offer or repositioning your existing services, you'll learn why quality over quantity is the key to standing out in 2025, and how to make your brand impossible to copy.

    In today's episode, we're chatting about:

    • The three must-have elements for a no-competition campaign

    • Why recycling launch content is killing your sales (even if you don't see it)

    • How to create a website that sells for you 24/7

    • The strategic approach to brand photography that converts premium clients

    • Why your content strategy needs to shift from basic to brilliant

    Connect with me:

    • Website

    • Join our email list!

    • Instagram

    • Pinterest

    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

    (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer





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    29 mins
  • EP 146 - The Photo Strategy That Converts: Why Annual Photoshoots are a Non-Negotiable for Online Business Owners
    Jan 16 2025

    Professional photos aren't just about looking polished - they're about making more money in your business.

    As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners with iPhone selfies and basic stock photos. While everyone's focused on creating reels and short-form content, they're missing a crucial truth: strategic brand photography is what separates six-figure businesses from seven-figure ones.

    Think about it: Skims doesn't use the same five photos all year, even though they're selling the same products. Beyoncé didn't announce Cowboy Carter with Renaissance photos.

    Your visual strategy needs to evolve with your business growth, and that means investing in professional photography that aligns with your current positioning, not who you were two years ago.

    In this episode, I break down exactly why professional photos matter more than ever in 2025, how often you should be updating them, and how to make them work harder for your marketing. Whether you're launching new offers or repositioning your brand, you'll learn how to use strategic photography to attract premium clients and double your launch revenue.

    In today's episode, we're chatting about:

    • Why DIY photos are costing you high-ticket clients (even if your content is great)

    • How to make one photoshoot work for multiple marketing campaigns

    • The crucial difference between basic brand photos and strategic visual assets

    • Why your old photos might be sending the wrong message to potential clients

    • How to plan a photoshoot that actually drives sales and conversions

    Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

    (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

    Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

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    22 mins