• Brand Titans - The Original Mad Men Of Marketing From Madison

  • Nov 3 2023
  • Length: 55 mins
  • Podcast

Brand Titans - The Original Mad Men Of Marketing From Madison

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  • Summary

  • Brand building is not just being clear on what vision and value you want your business to have. You must also set it up in a way so that it could garner your intended response from your target market. In this episode, Shaan Rais sits down with Bill Schley, one of the phenomenal leaders of the branding industry. Bill talks about the most important brand building lessons he learned from the original “Mad Men” of Madison Avenue. He shares the power of using micro scripts in empowering brand messaging and the story of selling their company for $150 million. Bill also discusses the unique selling proposition and the five components of the dominant selling idea.


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