• Blurb

  • Jul 23 2023
  • Length: 37 mins
  • Podcast

Blurb

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  • Summary

  • Our guest is author and copywriter Louise Willder, and we are talking about blurbs – those little snippets of promotional text on the covers of books. Louise has been a copywriter at Penguin for more than 25 years and estimates she has written around 5,000 blurbs. She is the author Blurb Your Enthusiasm: An A-Z of Literary Persuasion, which details her experiences as a copywriter. We discuss the rules of blurbs, troublesome authors, revisiting Lolita, Lace by Shirley Conran and much more.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.