Why do so many senior marketers think a website rebuild will solve all their problems? 🤔 We’ve all seen it—new leadership comes in, declares the site outdated, and suddenly, it’s full steam ahead on a total overhaul… with zero strategy behind it.

In this episode, we’re joined by Alice Walton, website expert and our new Blame It on Marketing bestie, to unpack the fresh start fallacy—why marketers keep rushing into website redesigns, why it backfires, and what to do instead.

We get into:
✅ Why marketers love (and overuse) the “new website” play
✅ How to know if you actually NEED a new site (or just tweaks)
✅ The #1 mistake companies make before redesigning
✅ Why some brands obsess over their site… and others ignore it completely
✅ How bad CMS choices force unnecessary redesigns
✅ The secret war between devs & marketers (and how to win it)
✅ SEO, CRO, and why marketers STILL forget them in a rebuild
✅ How AI & voice search are changing website strategy

If you’re tired of watching websites get scrapped for no reason—or if you’ve been guilty of pushing a redesign without a real plan—this one’s for you.

🎧 Listen now and let’s talk about what actually works.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

In this no-holds-barred episode of Blame It on Marketing, hosts Emma and Ruta team up with the ever-so-authentic Marie-Claire Silfer (MC) to spill the tea on everything LinkedIn. Tired of the endless parade of AI-generated spam, forced selfies, and “engagement pod” shenanigans? So are we.

Join the trio as they dissect the art (and occasional disaster) of creating content that’s genuine, engaging, and refreshingly human. They share their war stories—from early “pitch-slapping” mishaps to dodging misogyny and microaggressions—and dish out the real-deal tips that can help you level up your LinkedIn game without losing your cool.

Key Takeaways:

• Authenticity Wins: Learn why mixing personal struggles with professional wins beats bland, over-polished posts every time.
• Consistency Is King: Discover how treating content creation like “brushing your teeth” can transform your online presence—even if it’s just 5–10 minutes a day.
• Content Remix Magic: Get tips on repurposing old posts into videos, carousels, or bite-sized text gems, so you’re never out of ideas.
• Call Out the Cringe: From forced selfies in random settings to all-male influencer shout-outs, find out what to avoid if you want to keep it real on LinkedIn.
• Community Over Clout: Explore why building genuine relationships beats chasing likes and how to navigate the pitfalls of engagement pods and fake comments.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

LinkedIn isn’t what it used to be, in this episode, we sit down with Andy Lambert to break down what’s actually working in social media marketing today. We get real about the mistakes marketers keep making, why engagement matters more than ever, and whether company pages are hard work.

Oh, and AI? It’s changing the game—but let’s be clear: it’s a tool, not a replacement for actual strategy. We also dive into community building, video content (spoiler: just posting isn’t enough), and why authenticity beats algorithms every time.

Takeaways (or, what to yell at your marketing team about)

✅ Social media keeps changing—marketers need to keep up.
✅ LinkedIn is still gold for B2B (but you need a strategy).
✅ Rushed marketing = bad marketing.
✅ Video is big, but quality > quantity.
✅ Engagement > just posting.
✅ Personal brands > company pages (sorry, corporate).
✅ AI can boost creativity, but don’t let it kill your soul.
✅ Community > audience—build relationships, not just reach.
✅ Focus on what your audience actually wants.
✅ Authenticity wins—people can smell BS from a mile away.

Marketing changes, but the fundamentals don’t. Listen in, take notes (or don’t), and let’s talk about what actually works.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.