• Behind the Business: Scaling Profitably Through Smart Operations

  • Feb 3 2025
  • Length: 44 mins
  • Podcast

Behind the Business: Scaling Profitably Through Smart Operations

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  • Summary

  • In this episode, I pull back the curtain on what it actually takes to run a profitable, scalable business—beyond just followers, leads, and sales. We dive deep into the operational side of things, from accounting, outsourcing, and cost-cutting to hiring, financial planning, and streamlining transactions. If you’ve been focused on just growing revenue but ignoring the backend systems that make a business run smoothly, this episode is your wake-up call.

    In this episode, we discuss:
    • [00:05] The truth about running a successful business—it’s not just about sales.
    • [00:51] The challenges of running a membership business and why most people quit.
    • [03:15] The long game: Scaling memberships and aiming for long-term profitability.
    • [06:41] Why operations (hiring, outsourcing, accounting) are the biggest game changers.
    • [07:37] Revenue vs. profit: The difference between making money and keeping money.
    • [09:31] The biggest mistakes businesses make during tax season and how to avoid them.
    • [10:01] Why hiring an accountant is not an expense—it’s a way to save money.
    • [12:27] Transactional vs. consultative accountants: Which one do you need?
    • [16:14] The real cost of doing everything yourself and why outsourcing is key.
    • [19:33] Why you need income protection and business insurance (and why most don’t have it).
    • [22:25] Subscription creep: How to audit and reduce hidden business expenses.
    • [28:05] The time cost of doing low-value tasks and why deleting tasks is the best "productivity hack."
    • [31:50] How to automate and outsource correctly without adding complexity.
    • [40:15] The power of hiring a VA and how to train them in minutes, not weeks.
    • [44:35] Streamlining payments and why you should avoid using too many processors.
    • [46:53] Why we cut PayPal payments despite having active paying customers.
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