Welcome to "Behind Branding," the podcast where we explore the world of branding and design. In this episode, our host Abhishek delves into the challenges and strategies involved in branding and designing for global markets. Drawing upon examples from iconic brands like Coca Cola and Nike, we explore the various cultural and linguistic nuances that brands must consider when expanding into new markets. From adapting visual design elements to local sensibilities, to crafting messaging that resonates with diverse audiences, our expert guests offer insights into how brands can successfully navigate the complexities of global branding. So join us for a fascinating discussion on "Branding and Design for Global Markets: Challenges and Strategies."

In this episode of "Behind Branding", host Abhishek explores the power of storytelling in branding and design. He discusses how storytelling can help brands connect with their audience on a deeper level and create emotional connections.

In this episode of Behind Branding, host Abhishek discusses the importance of personal branding for entrepreneurs and small business owners. Abhishek highlights the fact that in today's competitive marketplace, having a strong personal brand can be the key differentiator between success and failure. He goes on to explain how personal branding can help entrepreneurs and small business owners establish themselves as experts in their field, build credibility and trust with their target audience, and ultimately grow their businesses. Abhishek also offers practical tips and advice for building a personal brand, such as identifying your unique value proposition, creating consistent messaging across all channels, and leveraging social media to build your audience. Whether you're just starting out as an entrepreneur or looking to take your small business to the next level, this episode of Behind Branding is a must-listen for anyone interested in the power of personal branding.

In this podcast, we explore the importance of branding strategies for non-profit organizations and charities. We discuss how establishing a strong brand can differentiate these organizations from others and attract more support from the community. We also examine some effective branding strategies, including defining a clear mission and values, creating a consistent visual identity, and engaging with the target audience. Whether you're a non-profit organization or a charity, this podcast offers valuable insights and practical tips for developing a strong brand that can help you achieve your goals and make a meaningful impact in the world.

In this podcast, we explore the powerful influence of social media on brand building. With the rise of platforms like Facebook, Instagram, and Twitter, companies are now able to reach wider audiences than ever before. However, with this increased visibility comes new challenges and opportunities. We discuss the ways in which social media can impact brand reputation, customer engagement, and overall marketing strategies. Whether you're a small business owner or a marketing professional, this podcast will provide valuable insights into the complex world of social media branding.