Episodes

  • Everything but the Kitchen Sink
    Nov 20 2024

    I have novels. You can get them here.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    Local Events for the Win

    An update on where we’re going to get books out to the masses. All the things, including diet, effort, and focus.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    24 mins
  • Publishing Confidential with Kathleen Schmidt
    Nov 13 2024

    I have novels. You can get them here.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    Books. Who Needs ‘em?

    Curious about building your author brand? In this episode, we explore the value of social media, traditional publishing, and much more with Kathleen Schmidt.

    She’s the founder of Publishing Confidential, and you can subscribe to it right here.

    Kathleen is a well-respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter.

    Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities.

    Here’s the Brad Listi interview I mentioned with Kathleen.

    Becoming A Household Name is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    1 hr and 8 mins
  • From Page to Platform: Growing an Audience for Novels with Social Media, In-Person Sales, and Attention-Driven Marketing
    Nov 7 2024

    I have novels. You can get them here.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    Growth, Adjustments, Planning

    Curious about building your author brand? In this episode, we explore how I’ve grown my Instagram to 740 followers, hit a 3,000-view milestone on my latest reel, and prepped for my showing at Twin Cities Con. I’ll share strategies on leveraging social media, boosting in-person book sales, and creating attention-driven marketing for authors eager to connect with readers and expand their reach. Join me for insights on turning your passion into a growing, engaged audience!

    TRBM is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    32 mins
  • Setbacks On Instagram and How To Use Them To Grow Your Novel Sales
    Oct 30 2024

    I have novels. You can get them here.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    Growth, Pivoting, Effort

    If I had to boil this episode down to a single takeaway, I’d say it’s about effort. Sometimes our outcomes don’t mirror our efforts, and it’s on those days we have to commit to the work anyway.

    I had moments this past week when I wanted to quit, moments when I sat staring at a computer screen because I had no sense of how to meaningfully move forward, and those still moments didn’t help me achieve my dreams.

    It’s fine to be still and to pivot, but it’s harmful to give in to discouragement. Move forward. Always be fighting to take new territory.

    TRBM is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
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    22 mins
  • How Faith and Religion Impact Our Marketing Journey with Michelle Dowd - Author of Forager
    Oct 22 2024

    I have novels. You can get them here.

    Michelle Dowd

    We look at faith and its impact on marketing. Spoiler: what you believe informs everything you do, and marketing is about translating what you believe into what other people do about you.

    Michelle Dowd is a journalism professor and contributor to The New York Times, The Los Angeles Times, TIME magazine, Alpinist, and other national publications. She was raised on a mountain in the Angeles National Forest where she learned to identify flora and fauna, navigate by the stars, forage for edible plants, and care for the earth. Her memoir, Forager: Field Notes on Surviving a Family Cult, showcases her life growing up on an isolated mountain in California as part of an apocalyptic cult, and how she found her way out of poverty and illness by drawing on the gifts of the wilderness.

    Follow her journey here on Substack at Forager Fridays.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    TRBM is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
    Show More Show Less
    1 hr and 3 mins
  • How I’m Growing My Reader Base: Social Media Secrets Revealed
    Oct 17 2024

    If you prefer video, I recorded this episode on YouTube Live. Want to see more video, let me know. Drop a comment here or there or anywhere and I’ll make stronger efforts to continue video. So far, I think my face is the limiting factor. People don’t enjoy looking at it.

    This is week three of using organic social media to grow my reader base. It feels like a success that’s gaining momentum.

    The four-book deal I sold can be found right here.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    TRBM is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
    Show More Show Less
    33 mins
  • Fixing Your Social Media Strategy: Why It Fails and Proven Ways to Improve
    Oct 14 2024

    Elizabeth Lyons is the author of WRITE THE DAMN BOOK ALREADY, and host of a podcast by the same name.

    She offers a course for new and emerging authors called PUBLISH THE DAMN BOOK ALREADY, and for all my listeners, she's offering a 25% discount when you use the code AUTHOR25. Check it out here: https://www.publishaprofitablebook.com/publish

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    TRBM is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
    Show More Show Less
    55 mins
  • Using Instagram To Become A Millionaire
    Oct 8 2024

    No matter how good you are, if you can't figure out how to be everywhere all the time, you can't do amazing things.

    That's why I've gone all in on using Instagram to promote my novels.

    In this episode, I'm continuing to look at how I'm driving new follows, likes, shares, and comments on Instagram.

    I share what's worked, what's failed, and all the in between.

    Is AMMO Write For You?

    If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.

    THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.

    TRBM is a listener-supported publication. To receive new posts and support my podcast, consider becoming a free or paid subscriber.



    Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
    Show More Show Less
    25 mins