• Bajaj Auto vs Hero Honda

  • Sep 21 2021
  • Length: 46 mins
  • Podcast

Bajaj Auto vs Hero Honda

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  • Summary

  • Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.

    The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.

    Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda

    Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

    Follow Anupam Gupta on Twitter: https://twitter.com/b50?s=09Follow Ambi Parameswaran on Twitter:https://twitter.com/ambimgp?s=09

    Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

    Follow Ambi Parameswaran on LinkedIn:https://www.linkedin.com/in/aparameswaran

    Follow Anupam Gupta on Instagram:
    https://instagram.com/b_50?utm_medium=copy_link

    Follow Ambi Parameswaran on Instagram:https://instagram.com/ambimgp?utm_medium=copy_link

    You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at https://www.ivmpodcasts.com/

    See omnystudio.com/listener for privacy information.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.