In 1904, George McManus began his comic strip, The Newlyweds, about a couple and their child, Baby Snookums. Brice began doing her Baby Snooks character in vaudeville, as she recalled in an interview shortly before her death: "I first did Snooks in 1912 when I was in vaudeville. At the time there was a juvenile actress named Baby Peggy and she was very popular. Her hair was all curled and bleached and she was always in pink or blue. She looked like a strawberry ice cream soda. When I started to do Baby Snooks, I really was a baby, because when I think about Baby Snooks it's really the way I was when I was a kid. On stage, I made Snooks a caricature of Baby Peggy." Early on, Brice's character was sometimes called "Babykins."
By 1934 she was wearing her baby costume while appearing on Broadway in the Follies show. On February 29, 1936, Brice was scheduled to appear on the Ziegfeld Follies of the Air, written and directed by Philip Rapp in 1935–37. Rapp and his writing partner David Freedman searched the closest bookcase, opened a public domain collection of sketches by Robert Jones Burdette, Chimes From a Jester’s Bells (1897), and adapted a humorous piece about a kid and his uncle, changing the boy to a girl named Snooks.
Rapp continued to write the radio sketches when Brice played Snooks on the Good News Show the following year. In 1940, she became a regular character on Maxwell House Coffee Time, sharing the spotlight with actor Frank Morgan, who sometimes did a crossover into the Snooks sketches.Danny Thomas as Jerry Dingle, 1945.In 1944, the character was given her own show, and during the 1940s, it became one of the nation's favorite radio situation comedies, with a variety of sponsors (Post Cereals, Sanka, Spic-n-Span, Jell-O) being touted by a half-dozen announcers—John Conte, Tobe Reed, Harlow Willcox, Dick Joy, Don Wilson and Ken Wilson.
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May 3 20241 hr and 1 min