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What if TikTok is the key to unlocking the next phase of our growth? This week's episode of Hip Hop Talks kicks off with some electrifying announcements, including our expansion to TikTok and a fresh Sunday brunch series focused on in-depth album breakdowns. We dive into a riveting discussion about our burgeoning audience on the West Coast and Coop's insightful seven-hour session dissecting Glowrilla's latest hits. Coop boldly argues that Glowrilla has the potential to become a major hitmaker, despite not yet reaching the heights of Nicki Minaj or Cardi B.

We then shift gears to discuss the crucial elements of branding and success for emerging female rappers. Cardi B's strategic use of singles, features, and personal branding serves as a case study, prompting us to question whether artists like Sexy Red can replicate her longevity. Drawing on examples, we illustrate how personality, charisma, and media savvy are vital tools for sustaining a hip-hop career. This conversation sets the stage for a broader look at the competitive landscape of hip-hop, where we scrutinize the high-stakes face-off between Kendrick Lamar and Drake.

Finally, we tackle the latest projects from major artists and our personal top album lists of the year. From Carmen and Pete Rock's new venture to Nas' collaboration with DJ Premier, we debate the hits and misses of 2024. Along the way, we share our individual top album picks, discuss the disappointments, and anticipate upcoming releases. Whether you’re a casual listener or a hip-hop connoisseur, this episode offers a vibrant and engaging analysis of the genre’s current state. Tune in and join the conversation on the ever-evolving hip-hop scene.

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