Are you a morning person? Plenty of people aren’t, but one of today’s guests aims to make everyone a morning person. Tom Mucklow, founder of Aurora Mornings and Superco, needed a healthier way for himself to jumpstart the mornings, and that’s what led to Aurora. Tom is joined by Matt Houlemard from ReCharge, one of the leading e-commerce subscription technologies. Listen in to learn more about Aurora, pivoting from B-to-B to direct-to-consumer, and the subscription model.
Topics Discussed in Today’s Episode:
- The origin story of Aurora
- Where Aurora is manufacturing
- Eye-opening things in pivoting to the direct-to-consumer space
- How Aurora handles customer questions and support
- Interesting learnings with SuperCo
- Why custom packaging was important for Aurora
- Who Aurora uses for packing and how they factor the price in
- Subscriptions from a macro-level perspective
- What percentage of Aurora customers use subscriptions
- What ReCharge sees in terms of who has subscriptions
- Impact that ReCharge is seeing in terms of expanding lifetime value
- How to handle people canceling or wanting to extend the time between subscription
- Which part of e-commerce costs the most
- The process of choosing ShipBob
- How often customers get custom boxes
- Considering price points
- How to keep track of new and recurring subscribers
- What platforms ReCharge integrates with
- The theme of an Aurora community
- Advice for entrepreneurs
Resources:
Shipping Solutions for Health, Beauty, and Wellness Brands
Start your mornings off right with Aurora
On-Demand Shopify Design, Development & Administration with SuperCo