Anewgo of New Home Sales

By: Anya Chrisanthon and John Lee
  • Summary

  • John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
    © 2025 Anewgo of New Home Sales
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Episodes
  • How Melissa Cervin Uses Data to Drive Smarter Marketing at Lombardo Homes-137
    Apr 22 2025

    Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.

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    42 mins
  • AI Revolution in New Home Sales: Myers Barnes Returns with Market Insights-136
    Apr 15 2025

    In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople

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    44 mins
  • Mastering Sales & Marketing Synergy: Homes by Taber’s Winning Strategy with Lindsay Haltom-135
    Apr 9 2025

    In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how Homes by Taber creates "wow moments" for buyers and why a customer-first approach is the future of home sales.

    Tune in for insights on how homebuilders can innovate, adapt, and sell more homes!

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    40 mins

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