Anewgo of New Home Sales

By: Anya Chrisanthon and John Lee
  • Summary

  • John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
    © 2025 Anewgo of New Home Sales
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Episodes
  • AI & The Future of New Home Sales: Mastering Tech & Human Connection
    Mar 25 2025

    Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.

    From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:

    ✅ Adapt marketing and sales strategies for AI-driven homebuyers
    ✅ Create digital experiences that engage both bots and humans
    ✅ Elevate your sales role by providing what AI can’t—human insight, emotion, and trust

    AI isn’t the future—it’s here. Don’t miss this opportunity to gain the insights you need to stay ahead of the curve.

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    58 mins
  • Digital Solutions for Home Builders: How NoviHome is Transforming the Buying Experience
    Mar 19 2025

    In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders.

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    41 mins
  • People Over Process: A New Approach to New Home Sales with Ryan Taft-32
    Feb 11 2025

    Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact 88 and discusses the critical gaps in today's sales training landscape.

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    39 mins

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