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Unlock the potential of your freelance business with the power of local media coverage and public relations, guided by our special guest, Mickie Kennedy, a media maven since 1998. Mickie shares his wealth of knowledge on how freelancers can stand out in a digital age dominated by online visibility. Discover why earned media still holds a unique appeal and learn effective strategies for grabbing the attention of journalists. We unpack the art of crafting press-worthy content through industry surveys and studies, offering practical insights on how to ask the right questions and deliver surprising findings that captivate media outlets. Mickie further explores the nuances of press release distribution, providing invaluable advice on creating impactful quotes that can enhance your chances of making headlines.

Join the conversation as we explore the untapped potential of engaging with local media to amplify your community presence. Uncover creative strategies for pitching ideas to TV, radio, and free weekly papers, and learn the value of a compelling quote paired with striking photos. We delve into the evolving landscape of the U.S. newswire industry, shedding light on the challenges and shifts affecting media exposure. From the pitfalls of syndication services to the allure of genuine earned media, gain a comprehensive understanding of how to attract truly interested customers without resorting to paid placements. Tune in and transform your approach to local media engagement, leveraging these insights to elevate your business visibility and credibility.

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