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Join Kirk and Andy for an engaging conversation with Amanda DeVries. Amanda, a former electrical engineer turned designer, shares her unique journey from the world of engineering to the creative realm of design.

Discover how Amanda's background in engineering influenced her design process and how her move to a farm sparked a passion for packaging design. With a focus on simplicity, elegance, and fun, Amanda's work stands out in the design community. Tune in to hear about the challenges she faced, the lessons learned, and her advice for aspiring designers.

This episode is filled with insights on the intersection of logic and creativity, the importance of niching down, and the joys of working on projects that merge technology and nature. Whether you're a designer, an engineer, or someone in between, this episode offers valuable takeaways and inspiration.

Highlights:

• Amanda's transition from electrical engineering to design
• The impact of living on a farm on her packaging design career
• The advantages of having an analytical background in creative fields
• The importance of niching down and how it transformed Amanda's business
• Insightful discussions on managing client expectations and effective communication

Connect with Amanda DeVries:

• LinkedIn Profile (https://www.linkedin.com/in/amandadevries/)
• Website (https://www.eyecandydesign.ca/)

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About Kirk and Andy.

Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.

Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.

Music for Kirk & Kurtts intro & outro: Better by Super Fantastics

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