• Strategic Relationships as a Growth Strategy
    Oct 1 2024

    In our first episode, hosts Melissa and Meredith kick off the podcast with an in depth discussion about how strategic relationships play a crucial role in scaling a business.

    We’ll be providing you with a framework for key relationships - the 3 types of strategic relationships you need, where to find them, and how to actually drive QUALITY leads through them so you can scale your business efficiently.

    Listen now for effective actionable tips for agency owners, entrepreneurs, and business leaders who want to leverage relationships for growth.

    Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly.

    Exclusive to the listeners of this podcast, Copper are offering a free trial and 15% off annual plans, visit this link to learn more and try Copper CRM today

    Key Takeaways From This Episode:

    • Building Relationships: Melissa and Meredith explain why fostering deep, complementary relationships with peers, clients, and influencers is essential for business success.
    • Agency Collaboration: They highlight the benefits of collaborating with other service providers rather than viewing them as competition.
    • Overcoming Business Challenges: Learn how to navigate slow business periods and maintain your mindset during difficult times.
    • The Role of Women in Business: Melissa and Meredith discuss how a feminine approach to entrepreneurship can foster collaboration over competition.

    Topics Covered In This Episode:

    1. The 3 types of strategic relationships you need as a business owner
    2. Where to find strategic relationships that drive growth
    3. Successfully structuring referral partnerships and nurturing strategic relationships.

    Show Quotes We Love:

    • "If you don't have relationships, you don’t have anything." — Meredith
    • "You can't hide behind an agency brand and expect people to hire you. People hire people." — Melissa

    Connect with Us:


    Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Office Hours Newsletter here.


    For all inquiries, contact us at hello@joinagencyofficehours.com


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    About Your Hosts:


    Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.


    Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and

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    42 mins
  • Trailer
    Sep 27 2024

    Welcome to Agency Office Hours.

    We’re Agency Consultants who bring a fresh take and women's perspective to growing and scaling your business to seven and eight figures.

    After a decade of running BizDev for agencies in house, Melissa now runs a growth consultancy called Waverly Ave Consulting. She's focused on helping more women build sustainable seven figure agencies.

    After years of consulting, Meredith opened her own consultancy in 2019. She runs Le Chéile, a go to finance and strategy agency for underserved creative founders scaling beyond seven figures.

    We're here to challenge conventional approaches to growth, and we're damn excited. Our episodes are full of actionable strategies and real conversations to scale your business in a profitable and mindful way.

    New episodes drop every Tuesday. You can listen and subscribe to Agency Office Hours on Spotify, Apple Podcasts, and wherever you get your podcasts.

    +

    Thanks to our sponsor Copper, for making this podcast possible. Exclusive to the listeners of this podcast, Copper are offering 15% off annual plans, visit this link to learn more.

    You can find us on Instagram and LinkedIn. Join our newsletter here.

    For any enquiries, contact us at hello@joinagencyofficehours.com

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    2 mins