Area/Topic
Worldwide, Trip Planning, Shared Adventures

Richard Campbell
Founder & CEO
10Adventures

Richard is the founder and CEO of 10Adventures, a platform to book customizable and private active vacations. With trips in 85+ countries and travellers from 35+ countries, 10Adventures is a global platform that enables people to create meaningful travel experiences with the people that matter most in their lives. These shared experiences end up as the photos on their walls, the stories that are told at family reunions, and the memories that last a lifetime.

Richard has spent his 25-year career in high-growth start-ups and scale-ups, having worked across three continents, and worked in English, French, and Spanish. In addition, Richard is an adventure traveler himself, and now spends his weekends exploring the Rocky Mountains with his wife and 3 children.

https://www.10adventures.com/

summary
Richard Campbell, founder and CEO of 10 Adventures, shares his journey from running a consulting company to starting a hiking website and eventually launching 10 Adventures. He discusses the importance of travel and the joy of exploring different cultures and places. Richard explains how technology has impacted the travel industry, with an abundance of information and options available to travelers. He highlights the value of simplicity and personalized experiences in adventure travel, where local tour operators can provide insider knowledge and create unique trips. Richard also emphasizes the benefits of slow travel and immersing oneself in a destination. The conversation explores the phenomenon of the 'Instagramization' of travel, where people are influenced by popular travel photos on social media and seek to visit the same places. However, this often leads to overcrowding and a lack of authentic experiences. The speakers discuss the importance of getting off the beaten track and exploring lesser-known destinations to have more meaningful and unique experiences. They also highlight the benefits of adventure travel, such as walking or cycling holidays, which provide opportunities for physical activity, mental health benefits, and quality time with loved ones. Overall, the conversation emphasizes the power of travel to create lasting memories and connections.

takeaways

• Richard Campbell started 10 Adventures after running a consulting company and realizing his passion for creating and helping people.
• Technology has provided travelers with an abundance of information, but it has also made travel planning more complex and overwhelming.
• 10 Adventures simplifies adventure travel by offering personalized trips planned by local tour operators, providing insider knowledge and unique experiences.
• Slow travel allows for a deeper connection with a destination and a more authentic experience.
• Adventure travel offers the opportunity to explore off-the-beaten-path locations and engage with local cultures. The 'Instagramization' of travel can lead to overcrowding and a lack of authentic experiences.
• Getting off the beaten track and exploring lesser-known destinations can provide more meaningful and unique experiences.
• Adventure travel, such as walking or cycling holidays, offers physical and mental health benefits.
• Travel provides an opportunity for quality time with loved ones and the creation of lasting memories and connections.

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