Advance Your Expert Brand

By: Laura Meyer
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  • Summary

  • Learn what brings women together and the difference it makes to your bottom line. Our mission is to help female experts who want to make their business support their joy-filled lifestyle AND create impact on a deep and meaningful level, create aligned success without shame or guilt about not keeping up with the latest marketing trends. Each week this show has exactly what you need to know about creating a business built on relationships that matter. On Advance Your Expert Brand we believe you CAN create a thriving expert business and prioritize your life and loved ones. We celebrate using your greatest gifts, honor your desire to do things differently than the popularized definition of success in the online world and your commitment to living a life full of intention. Nationally recognized leader, Marketing Consultant, and host of Advance Your Expert Brand, Laura Meyer is on a mission to lead female experts through the sustainable growth of their online, service-based companies so they can create a massive impact on the world. This show will share tangible advice for online experts looking to build a company based on creating intentional relationships that ultimately drive business growth. Learn more about the podcast and the Advance community at https://theadvancenetwork.org/YourExpertBrand
    Copyright 2023 Laura Meyer
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Economics Leadership Marketing
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Episodes
  • The Scarcity of Time

    The Scarcity of Time
    May 9 2022

    Welcome to the Season 1 Finale of The Advance Your Expert Brand Podcast.

    I’m so excited to be sharing a hot tip for business owners who want more time in their everyday lives.

    Most of us started our business to give ourselves more control over our lives and the freedom to choose what we do with our time. Unfortunately, many small business owners end up working more hours than in their old 9-5 job.

    If you’re in this situation now, this episode is for you. I’m covering the one thing you can do today to get back more time. It doesn’t cost any money and I promise, anyone can do it.

    So, what are you waiting for? Hit play now!

    Podcast Links:

    Website

    Facebook

    Instagram

    LinkedIn

    Resources Mentioned:

    The Advance
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    11 mins
  • Magnetize the Media: How To Go From Unknown to Expert with the Power of Publicity with Lorraine Schuchart

    Magnetize the Media: How To Go From Unknown to Expert with the Power of Publicity with Lorraine Schuchart
    May 2 2022

    Have you ever wondered how businesses are able to get their names in Forbes or the New York Times? Would you like to promote your business there too? Well, you’re in luck!

    On today’s show, we have PR expert, Lorraine Schuchart, with us. She’s the founder of Prosper for Purpose, an agency that designs disruptive brand strategies for individuals and organizations seeking to impact the world and the bottom line.

    She’s also an accredited public relations strategist (APR) who is passionate about helping entrepreneurs who want to earn more media coverage for themselves and their businesses.

    Lorraine is diving into the basics of publicity and media outlets, the top strategies for anyone to be known as an expert, and what you can do immediately to leverage your media opportunities today!

    Learn more about Prosper for Purpose and contact Lorraine Schuchart HERE.

    03:00 - 2 possible goals to think about when it comes to pitching

    04:55 - spray & pray vs press release

    13:57 - tips on reaching out to journalists & how to pitch effectively

    25:38 - developing your story idea

    30:14 - time to pitch, to who and how

    36:44 - the art of the follow-up

    41:43 - Q&A time

    Podcast Links:

    Website

    Facebook

    Instagram

    LinkedIn

    Resources Mentioned:

    https://muckrack.com/

    https://buzzsumo.com/

    https://media.info/uk

    https://www.pr.com/
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    52 mins
  • Financial Fitness with Tracey Bissett

    Financial Fitness with Tracey Bissett
    Apr 25 2022

    *please note - this episode had internet connectivity issues during recording

    When it comes to finances, so many entrepreneurs struggle, which isn't surprising considering the fact that we're taught very little in school about money, budgeting and cash flow.

    Laura interviews Advance Network member, Tracey Bissett, who is a Business Coach for young adults and business owners and Founder of Bissett Financial Fitness Inc.

    In this episode Tracey talks about financial literacy, which documents you should have for your business, how to read them, the importance of cash flow and how to properly price you products/services. It's about empowering yourself to be financially fit and taking control of your business.

    Learn more and contact Tracey Bissett HERE

    Podcast Links:

    Website

    Facebook

    Instagram

    LinkedIn

    Resources Mentioned:

    The Advance
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    17 mins

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