On Episode 144 of the 204Rise Podcast, we sit down with Sunny Khullar, the General Manager of St. James Volkswagen. Sunny shares his journey through the automotive industry, providing a deep dive into what it truly means to be a successful car salesman and manager.
Starting with his fortunate entry into the industry, Sunny had the guidance of influential mentors who accelerated his learning and paved the way for his rapid success. But Sunny’s story isn’t just about salesmanship — it’s about understanding the intricate dynamics of building a team that embodies the brand’s vision and values.
Sunny talks about how respect in the industry is earned, not given, and how taking a few steps back can sometimes be the best strategy for making leaps forward. He emphasizes the importance of having grit, sticking it out through tough times, and the necessity of adaptability — summarized by his motto, “Adapt or die.” Sunny also shares his belief in the principle of “inspect what you expect,” stressing the importance of diligence and oversight in managing a successful dealership.
Join us for an insightful episode that goes beyond the showroom, exploring the mindset and strategies that make a great leader in the automotive world. Sunny’s experiences and advice provide valuable lessons for anyone looking to excel in their field.
Chapters:
00:00:00 — Grit and Persistence
00:06:28 — The Thrill of Closing a Deal
00:19:27 — Educated Consumers in the Car Industry
00:25:53 — Strengthening the Mind through Grit and Adversity
00:32:37 — Willing things into fruition
00:39:17 — Changing Mindsets and Building Culture in the Auto Industry
00:45:50 — Diagnosing and Helping Team Members
00:52:26 — The Evolution of the Car Buying Process
00:58:46 — Overcoming Obstacles During COVID-19
01:05:17 — Leading by Example in Leadership
01:11:44 — Planting the Tree Today
01:18:15 — Start today for success
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