Welcome back to Echoes of Ikigai! In this episode, I sit down with Adam Beason, the owner of Rubix Entertainment Group, to dive deep into Houston’s music industry, venue ownership, experiential marketing, and the future of entertainment in the city.

From starting as a studio engineer to designing massive concert productions and launching multiple venues, Adam shares his insights on the music industry, entrepreneurship, and the untapped potential of Houston’s creative scene.

🎙 Topics We Cover:

How Adam transitioned from the military & trucking industry to building studios & managing venues

His first major projects in the music industry

The current state of Houston’s music scene and what’s missing

Creating opportunities for artists through venue ownership & event production

The future of digital marketing & experiential campaigns for music & brands

Wild behind-the-scenes stories from Megan Thee Stallion’s early performances, massive event builds, and more!

If you’re an independent artist, event organizer, or someone passionate about the music business, this episode is for you!

📩 Drop a comment below! Who should we bring on next?

🚀 Follow & Subscribe for More: 🔔 Turn on notifications so you never miss an episode!

📲 Follow us on Instagram: https://www.instagram.com/echoesofikigai/

🎧 Listen on Spotify & Apple Podcasts: https://open.spotify.com/show/5GI4KGbgbVMYCtZD2vjDVg?si=f4fd54de3d4e44c5

https://podcasts.apple.com/us/podcast/echoes-of-ikigai/id1790521915