Episodes

  • Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships

    Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships
    Mar 11 2025
    AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs. Takeaways Meagan's journey in programmatic advertising has been extensive and transformative. Starting her career at SpotX, she gained valuable experience in ad tech. Meagan's move to Paris was a pivotal moment in her career. AMC Networks focuses on distributing content across multiple platforms. The importance of audience engagement is central to AMC's strategy. Partnerships are crucial for monetization and growth in the ad tech space. Human connection is key to successful business relationships. AMC's diverse content caters to a wide range of audience preferences. Challenges in the streaming industry include adapting to changing viewer habits. Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection. Chapters 00:00 Introduction to Meagan Myers and Her Journey 03:00 Meagan's Career Path and Experiences 06:07 AMC's Unique Approach to Streaming 08:55 Ad Strategy and Audience Engagement 12:00 Partnerships and Monetization Strategies 15:04 The Importance of Human Connection in Business 17:54 Content Diversity and Audience Loyalty 21:01 Challenges in the Streaming Industry 23:57 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 mins
  • The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab

    The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab
    Mar 10 2025
    In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challenges of scaling identity solutions in ad tech Google & the DOJ – What’s next for Chrome & Android? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    4 mins
  • The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement

    The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement
    Mar 5 2025
    In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem. Takeaways The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities. Rockerbox helps brands measure outcomes across multiple advertising channels. Transparency is crucial for building trust in digital advertising. Double Verify is expanding its focus from brand safety to measurement solutions. Advertisers can benefit from integrating Rockerbox's technology for better insights. Understanding which channels drive conversions is essential for advertisers. The integration process will require some implementation work for advertisers. Granular data insights will help advertisers make informed decisions. Rockerbox excels in centralizing and normalizing data for accurate measurement. Different channels require unique methodologies for effective attribution. Chapters 00:00 Introduction and Announcements 06:20 DoubleVerify's Shift Towards Measurement Solutions 12:34 The Importance of Transparency in Advertising 19:32 Future of Supply Side Platforms and Advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media

    Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media
    Mar 4 2025
    Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising. Takeaways Vanessa Otero transitioned from law to AdTech through a passion for media reliability. AdFontes rates news sources to help readers and advertisers navigate bias. The rise of partisan media has led to a fragmented news landscape. Advertisers are increasingly avoiding news outlets, impacting journalism. Brand safety tools often block valuable news content due to keyword filtering. The First Amendment protects free speech but allows private companies to moderate content. The definition of 'press' is evolving in the digital age. Negative news is crucial for public awareness and engagement. Advertisers can benefit from associating with high-quality news content. Sentiment analysis in advertising may overlook the importance of negative news. Chapters 00:00 From Law to AdTech: Vanessa Otero's Journey 07:58 Navigating Free Speech and Advertising Pressures 14:30 The Evolving Landscape of News and Media 20:45 AdTech Solutions: Bridging Advertisers and Reliable News 26:44 Challenging Sentiment Analysis in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 mins
  • Ep. 67 The Power of Networking in AdTech with Kathy Argyriou from Freewheel

    Ep. 67 The Power of Networking in AdTech with Kathy Argyriou from Freewheel
    Feb 25 2025
    AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption. Takeaways Networking is key to success in any industry. Women often face unique challenges in balancing work and family. The advertising landscape is rapidly evolving with CTV. AI is transforming how advertising campaigns are executed. Building relationships is a long-term investment. Mentorship can significantly impact career growth. Work-life balance is often a myth, especially for women. Consumer behavior is changing with new technology. Binge-watching has changed how we consume content. The future of advertising will be driven by programmatic transactions. Chapters 00:00 Introduction to Kathy Argyriou and Her Journey 05:51 The Importance of Networking and Mentorship 11:19 Challenges Faced by Women in the Industry 17:41 The Rise of Connected Television (CTV) 22:54 The Future of Advertising and AI's Role 25:24 Changing Consumer Habits and Content Consumption Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 mins
  • Ep. 66 Embracing Change in Ad Tech with Kelly McMahon from LG Ad Solutions

    Ep. 66 Embracing Change in Ad Tech with Kelly McMahon from LG Ad Solutions
    Feb 18 2025
    Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions, shares her journey through the streaming Tb industry, discussing her career beginnings, the evolution of connected TV (CTV), and the impact of AI on advertising. She emphasizes the importance of embracing change, understanding consumer behavior, and building relationships in the industry. Kelly also reflects on the challenges and opportunities in this rapidly changing industry, highlighting the need for effective measurement and insights. Takeaways Kelly started her career in marketing for a multifamily housing company. She transitioned to ad tech to embrace the changing media landscape. SpotX was pivotal in her career, focusing on operations and customer success. Understanding both supply and demand sides of ad tech is crucial. Education on CTV buying has improved among media buyers. Measurement and insights are essential for proving ad effectiveness. AI is focused on enhancing consumer experience and content recommendations. Building relationships in ad tech is vital for collaboration. Change is challenging but necessary for growth in the industry. Kelly would consider being a travel agent if not in ad tech. Chapters 00:00 Introduction to the Ad Tech Landscape 01:43 Kelly's Career Journey in Ad Tech 07:03 SpotX and the Evolution of CTV 10:37 Navigating the Changing Landscape of TV Advertising 12:44 Understanding CTV as a Performance Channel 14:26 The Role of AI in Streaming and Advertising 21:35 The Importance of Relationships in Ad Tech 25:37 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 mins
  • Ep. 65 Reviving Yahoo!: A Conversation with Rob Wilk

    Ep. 65 Reviving Yahoo!: A Conversation with Rob Wilk
    Feb 11 2025
    In this episode of the AdTechGod Pod, Rob Wilk, Yahoo's Chief Revenue Officer, shares his career journey in advertising, highlighting his experiences at notable companies like Overture and Microsoft. He discusses the cultural shift at Yahoo, the integration of AI in advertising, and the importance of personal connections in the industry. Rob emphasizes the joy of working in advertising and the significance of brand loyalty, particularly towards Yahoo and Microsoft. Takeaways Rob Wilk has a 30-year career in advertising. He was the first salesperson at Rollingstone.com. Yahoo is experiencing a cultural revival with many former employees returning. AI is integrated into all Yahoo products, enhancing advertising outcomes. The advertising industry is fun and attracts passionate people. Rob values personal connections and relationships in his career. Helping others brings Rob personal satisfaction. AI should be seen as a tool to enhance work, not a threat. The culture at Yahoo emphasizes collaboration and positivity. Rob respects the leadership and culture at Microsoft. Chapters 00:00 Introduction to Rob Wilk and Yahoo's Revival 01:20 Rob Wilk's Career Journey in Advertising 06:12 The Evolution of Digital Advertising and Overture 11:59 Yahoo's Cultural Shift and Team Dynamics 16:23 AI's Impact on Advertising and Sales 22:00 The Joy of the Advertising Industry and Personal Connections 29:39 Brand Loyalty and Reflections on Microsoft Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • The Refresh News: Accelerating Growth in Advertising with StackAdapt's Vitaly Pecherskiy

    The Refresh News: Accelerating Growth in Advertising with StackAdapt's Vitaly Pecherskiy
    Feb 5 2025
    AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture. Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices. Takeaways StackAdapt focuses on accelerating growth for its customers. The company culture is shaped by every employee's actions. AI and automation are key areas of investment for StackAdapt. StackAdapt aims to be a growth technology platform, not just a DSP. The company has a diverse customer base across various industries. Funding will be used for research, development, and global distribution. Vitaly emphasizes the importance of customer acquisition as a fundamental truth. StackAdapt's approach is to be distinctly unique in creating value. The company is not overly concerned with competitors, focusing instead on self-improvement. Future product launches are planned to enhance StackAdapt's offerings. Chapters 00:00 Introduction to Market Texture and Upcoming Events 01:00 Vitaly Pecherskiy and StackAdapt Overview 06:49 Funding and Future Plans for StackAdapt 10:50 Company Culture and Employee Engagement 15:04 Automation, AI, and Responsible Advertising 18:57 Vision for the Future and Competitive Landscape Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 mins