• Accidental Activist, Aliza Licht Leaves Her Mark

  • Mar 6 2024
  • Length: 1 hr and 7 mins
  • Podcast

Accidental Activist, Aliza Licht Leaves Her Mark

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  • Summary

  • “I've always found success by sticking to who I am as a person and applying that in different directions.” Aliza Licht is an award-winning marketer and author of the books On Brand and Leave Your Mark. She is also a consultant, host of the Leave Your Mark podcast, and she has recently found space as a Jewish activist in the face of the staggering rise in antisemitism. Once upon a time, Aliza was the Gossip Girl-inspired anonymous face of Donna Karan’s DKNY brand Twitter persona. By the end of her tenure, she found herself with what she calls “last name syndrome”—she was no longer Aliza Licht, she was “Aliza from DKNY.” But once she realized how to reclaim her own identity, she became an expert at creating authentic branding for herself and others. Aliza and I talked about how important it is not to become so entrenched in a brand that you lose your own identity, the importance of lifting up others as you climb, and why personal branding is so important for everyone. What we explore in this episode: How Aliza created her philosophy of personal branding (06:21) Instead of branding yourself by your employer, brand yourself (10:06) In the absence of your story, people will make up their own version of it (12:12) You don't have to get highly personal on social media to have a successful platform (27:33) Essential habits to stay visible for people who are working remotely (31:37) Standing up against all forms of hate and becoming an ally to the Jewish community (56:00) Why asking yourself “why not me” is important for success (01:04:10) Connect with Aliza: Instagram AlizaLicht.com Read On Brand HERE Join the #BREAKtheHATE movement (@breakthehate.world) Connect with Nathalie: AllOverAgainPodcast.com Instagram LinkedIn
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