In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success.

Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor.

Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity.

Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce.

In episode 434 of the AM/PM Podcast, Kevin and Chris discuss:

• 00:00 - Amazon PPC and Business Fun
• 02:21 - E-Commerce Industry Success and Failure
• 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey
• 10:09 - Impact of Isolation on Mindset
• 14:50 - Lessons Learned From Entrepreneurial Failure
• 21:28 - Authenticity in Teaching and Testing
• 26:01 - Navigating the Amazon Sales Market
• 27:07 - Advanced Amazon PPC Five-Day Challenge
• 32:01 - Leverage Creative for Amazon Success
• 32:23 - Effectiveness of TV Ads for Brands
• 36:00 - Effective Marketing Strategy for Long-Term Success
• 36:58 - Future of Amazon Search and AI
• 44:29 - PPC Challenge Sophie Society

In this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between.

What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and success, while addressing the challenges and opportunities in the ever-evolving e-commerce landscape.

Navigating the murky waters of Merchant Cash Advances (MCAs) can be daunting, but we're here to shed light on this alternative financing avenue. Through personal anecdotes, we unravel the differences between MCAs and traditional loans, highlighting the risks and aggressive collection tactics that can ensue in cases of default. Discover the flexibility of new MCA products designed specifically for Amazon and e-commerce sellers, alongside insights on securing subsequent funding without fully paying down existing amounts.

Choosing between lending and equity financing is a pivotal decision for any entrepreneur, and we dissect this complex dynamic to help you make informed choices. Learn about the advantages of retaining full business ownership through loans with companies like 8Fig, versus the prolonged involvement of equity investors. We also delve into the process of pre-qualifying for loans without impacting your credit score and the importance of building a financial partnership founded on trust and understanding of e-commerce dynamics. Whether you're in the throes of financial challenges or planning ahead, this episode equips you with practical advice to secure fair and effective funding for your online business.

In episode 433 of the AM/PM Podcast, Kevin and Russell discuss:

• 00:00 - Financing Options for E-Commerce Sellers
• 07:24 - Flexible E-Commerce Supply Chain Solutions
• 10:16 - Alternative Financing Options for E-Commerce
• 16:11 - Marketplace Payment Enforcement Strategies
• 20:57 - Lending vs. Equity in Business Ownership
• 22:31 - Lenders and Stacking Loans Discussion
• 25:51 - E-Commerce Seller Funding Process
• 28:38 - Managing Seller Sizes and Deal Sizes
• 34:08 - No Origination Fees for Financing
• 35:34 - Navigating E-Commerce Financing Options
• 39:57 - E-Commerce Focus in Business Research

Unlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business.

Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday.

We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers.

Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape.

In episode 432 of the AM/PM Podcast, Kevin and Richie discuss:

• 00:00 - Affiliate Marketing Strategies With Richie Carreon
• 03:52 - Affiliate Marketing Success Stories
• 08:24 - Leveraging Amazon Affiliate Benefits
• 15:07 - Innovative Affiliate Marketing Strategies
• 18:51 - Affiliate Marketing and Advertising Strategies
• 20:45 - Newsletter Advertising With Beehive Platform
• 22:53 - Maximizing Ad Inventory Sales
• 26:24 - The Power of Affiliate Marketing
• 30:48 - Building Relationships for Affiliate Success
• 32:16 - Building Business Relationships Through Sponsorship
• 35:03 - Amazon Sellers Membership Pricing and Expansion
• 39:02 - Competition for High Base Rate
• 42:38 - Exploring Diversification in E-Commerce
• 47:33 - Kevin King’s Words of Wisdom