The conversation that turned into a webinar!  So much to say to a man with a unique name, and maverick coaching views!

Dax Moy is an incredible coach who positions himself as ‘not for everyone’ and he is certainly not for the fainthearted.  

He works with royalty, CEOs, elite sports people, celebrities, and yet has a CV that starts with how at, 15, he stabbed his father and then joined the Armed Forces.

We discuss topics including:

· Formative years with a violent, alcoholic, Glaswegian gangster for a father. Waking up to his mother screaming, Dax ended up stabbing him through the heart but also was the one to keep him alive before the paramedics arrived.

· Dropping out of school early before running up and down mountains in Wales for six months to get fit and ready to join The Parachute regiment.

· The Armed Forces, with time with the Marines and then the Reservists before becoming a personal trainer.

· Achieving the glory of being the UK's highest paid personal trainer led to, in his words, him becoming a ‘bit of a dick’.  We both share our ‘being a dick’ moments!

· Realising that his great training results often didn’t last led him to investigate the psychology of training and with the added ‘gift’ of PTSD from being in the Tsunami in Thailand he went down the rabbit hole of all things mindset. Going from a guy with everything to a guy who felt like he couldn’t leave his room, Dax had to resist the urge to ‘come out fighting’ and instead go within.

· Digging deeper into the neuroscience of mindset and overcoming his PTSD gave him clarity and purpose.  This is reflected in his work today where clients attest to him changing their lives in one call.  How does Dax do this?  “I ignore most of the things they think they're on the call for. Then deconstruct what is really going on and design a system that is true to them”.

· How it is different coaching Royalty and celebrities to other coaches

· Coaching secrets - including how he has helped coaches make a lot of money by a focus on them, not their businesses. He is not a saviour coach. Nor a sales coach.  Dax is the third type: a servant coach.  The one that says: ‘You tell me what you want, and I'll help you to get it.’.

· Finally, he shares how he has evolved over 20 years yet taken many with him along the way.  Resisting the urge to jump on the trendy bandwagons along the way and staying true to himself and his values.

Dax can be contacted at -

Website - https://daxmoy.com/