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How does a leader navigate the intricate landscape of business growth while staying true to their values? Join us for a riveting conversation with Josh Payne, CEO of IDLife, as he shares his remarkable journey. Raised in a family with a serial entrepreneur father, Josh's life was a masterclass in hard work and resilience, especially after his father's ALS diagnosis. Josh reflects on how these formative experiences shaped his own approach to business and life, all while balancing the responsibilities of being a dedicated father and a man of faith.

We'll explore the themes of identity, accountability, and organizational growth, underpinned by Josh's rich background in accounting and finance. Get an insider's perspective on how Josh transitioned from CFO to CEO during the financial crisis of 2008, navigating through tough decisions and leading a company towards profitability without losing its core values. Josh's insights provide a compelling case for the crucial role of confronting the truth in business and the importance of maintaining transparency and integrity, even amidst conflict.

Finally, hear about the serendipitous moments that led Josh to IDLife and how he envisions the future of the company. Learn about the pivotal contributions of Laura Brandt, the Chief Experience Officer, whose leadership has helped shape the company’s culture and growth. Josh's passion for entrepreneurship and his commitment to elevating humanity through business shine through, painting a vivid picture of a leader who is not just building a company, but also a community dedicated to health, wellness, and shared success. Don't miss this inspiring episode filled with valuable lessons and heartfelt stories.