In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza.

They discuss practical solutions for common business struggles, the significance of stakeholder engagement, and the value of iterative testing.

The episode emphasises the journey of personal and professional growth through design thinking principles, encouraging listeners to celebrate small wins and enjoy the process.

Key Topics Covered:

• Failure is a teacher, providing valuable insights.
• Embrace the process of design thinking.
• Iterative testing helps refine ideas.
• Engage stakeholders early for better feedback.
• Celebrate small wins to build confidence.
• Visualise the future to clarify decisions.
• Start where you are, regardless of resources.
• Progress is more important than perfection.
• Regular self-reflection is crucial for growth.
• Lessons and gifts come from every experience.

Quotable Moments:

• "There's no such thing as failure, only lessons and gifts."
• "Celebrate small wins."
• "Start where you are."

Chapters

00:00 Introduction to Design Thinking
01:09 Reflecting on the Design Thinking Process
02:07 Embracing Failure as a Teacher
05:57 Understanding Personas: Dave and Eliza
07:19 Dave's Struggles: Overthinking and Analysis Paralysis
10:29 Dave's Budget Constraints and Cash Flow Issues
14:38 Fear of Failure and Its Impact
17:49 Engaging Stakeholders and Gathering Feedback
19:45 Overcoming Struggles in Business
22:19 Introducing Eliza's Journey
22:39 Navigating Overwhelm and Self-Reflection
25:33 Making Informed Choices
27:50 Combatting Overthinking in Brainstorming
29:43 Breaking Old Habits
32:05 Lessons Learned from Dave and Eliza
35:54 Embracing the Journey of Design Thinking
40:32 New Chapter

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Season 1 - A full A - Z introduction of all things design thinking, plus a range of special guests.

Season 2 - Engage with the opportunity to design think your way through your own project, whilst earning a qualification and CPD points at the same time.

Lucy - https://www.linkedin.com/in/lucypattersonflourish/

Tracy - https://www.linkedin.com/in/tracychristinasharp/

Website - https://abeginnersguidetodesignthinking.net/

If you have any questions, or would like to work with us, please email: hello@abeginnersguidetodesignthinking.net