• #96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button

  • Feb 9 2025
  • Length: 1 hr and 24 mins
  • Podcast

#96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button

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  • Summary

  • In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a business that not only provides unforgettable experiences but also makes a positive impact on the environment.

    Key topics include:

    • The mission behind Rotorua Canopy Tours and their passion for conservation
    • The journey to becoming a B Corp and the importance of high environmental and social standards
    • How they’re actively restoring forests and protecting native wildlife
    • Their commitment to sustainable tourism and educating visitors on the natural world
    • Paul’s vision for the future and how they aim to inspire other businesses to take action


    This conversation is a perfect example of how businesses can be a force for good—balancing profit with purpose and doing business the B Corp way. Don’t miss out on hearing how Rotorua Canopy Tours is setting a new standard for sustainability in the tourism industry!
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.