In today’s episode, I’m excited to have Tara Zirker here to talk about strategy and execution for running ads with a small budget. Tara shares her background in marketing and how she landed as an expert in the ad world, including how Facebook reached out to her to learn how she was outperforming competitors!

In this episode, Tara dives deep into tactical and strategic information to help you scale your business through ads. From tips for businesses just starting out to ad budgets that established companies can use, this episode has it all. Ads don’t have to be hard, and Tara shows us how to make the process easy!

In today’s episode, we cover:

• Organic vs. paid marketing
• How to know when to start running paid ads
• Good lead magnet ideas to run ads to
• What KPIs you want to look at when running paid ads
• The power of copy in your ads and what to avoid
• The value of A/B testing
• Different types of ad formats
• What budgeting can look like for ads and when to scale
• What audience building looks like now

Connect with Tara:

• Follow on Instagram @tarazirker
• Visit her website: Successful Ads Club

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Find the complete show notes here: https://myanichol.com/2024/10/22/running-ads-with-a-small-budget/

Resources & Links:

• Successful Ads Accelerator
• Tara’s FREE Workshop for Entrepreneurs
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Mentioned in this episode:

Join IG University!

IGU