Helen Townsend - putting the Sustained Fun back into the toy industry

In this episode, Helen, founder of EcoSplat, shares her inspiring journey into sustainable innovation. Originally launching the Rubbish Whisperer after witnessing the plastic pollution crisis in Nepal, Helen introduced reusable produce bags and paper straws to New Zealand, sparking the beginnings of a purposeful business. EcoSplat, known for its reusable water balloons, came to life as an eco-friendly alternative to plastic balloons, reducing waste by 1,200 pieces with each use.

Helen talks candidly about the transformation to Sustain Fun, a name change driven by a desire to reflect the brand’s core values. She also shares the challenges of navigating B Corp certification, maintaining a low-carbon footprint, and balancing purpose with profit in an industry that produces 1% of the world’s plastic. Helen’s insights on sustainable toys, the importance of awareness around climate change for kids, and her work through World Sustainable Toy Day are key takeaways for anyone interested in making a difference through business.

Tune in for an honest discussion about impactful, sustainable entrepreneurship in the world of toys and beyond.

Check it out! And get inspired.

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➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

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Until next time, B Better!