In this episode, we talk to Lucy Butler of HealthPost, the second in a line of strong South Island women dedicated to providing healthier outcomes for people. We explore the origins of HealthPost, founded by Lucy's mom in the 1980s, driven by her desire to address her own health issues. We discuss the company's growth into a well-recognised online natural health retailer.

Lucy shares how family values and her upbringing have played a significant role in the success of running the business, as well as the challenges of managing a family business at scale. We also dive into the importance of transparency in their product range, how they articulate their purpose in everything they do, and their commitment to researching the impact of their products.

We explore how HealthPost balances the demands of consumers and suppliers, and their efforts to educate both to drive positive change. Lucy also talks about the challenges of competing against large overseas retailers, attracting and retaining customers, and the unconscious connection to meaning and purpose in the business. We discuss how being purpose-driven has helped them attract and retain incredible talent in a small rural New Zealand location.

If you're looking for healthy choices to feel good daily, HealthPost have you covered. Just for our Be Better listeners, they're giving 10% off sitewide with the code BETTER until 30th September. One use per customer. You can shop now by heading to healthpost.co.nz