In marketing, deadlines are relentless and expectations are high. It’s critical to manage stress and make clear-headed decisions under pressure. In this episode of Smarter Marketer, host James Lawrence chats with Dr. Jemma King - founder of BioPsychAnalytics and expert in stress, resilience and high performance.

Having worked with elite organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, Dr.King shares science-backed insights on managing burnout, improving decision-making and optimising sleep for peak performance. Whether you're leading a team, juggling campaigns, or striving for balance in your personal life, this episode will equip you with practical strategies to navigate the pressures of marketing.

• Dr. Jemma King’s journey - How she became a leading expert in stress research and high-performance psychology.
• Why marketers are under pressure And the need to manage stress for long-term success
• Science-backed strategies to reduce stress and prevent burnout – Practical techniques used by elite athletes, military personnel and corporate leaders to stay resilient The role of sleep in peak performance - How sleep quality directly impacts decision-making, creativity and overall health.
• Actionable tips to improve sleep for better health:

1. How to measure sleep quality and its effects on energy and performance.
2. The hidden impact of alcohol on sleep cycles and cognitive function.
3. Simple ways to eliminate sleep-disrupting distractions.
4. How dim lighting before bedtime signals your brain to relax.
5. The science behind a 40-degree hot bath as a sleep aid.
6. How cutting back on sugar can significantly improve sleep quality.

• Beyond sleep: The next most powerful factors in resilience - regular exercise, a balanced diet, meaningful relationships, fulfilling work and financial stability.
• Tactical ways to build a stress-resilient life by structuring your day, improving your work environment and developing a low-stress mindset.
• Decision-making under pressure – How to maintain a clear, strategic mindset in high-stakes situations.
• Emotional intelligence & AI – The evolving role of AI in helping professionals improve emotional intelligence and make better, more rational decisions.

Dr. Jemma King PhD is the founder of BioPsychAnalytics, a consultancy that helps companies, teams and individuals reduce stress, avoid burnout and make better decisions under pressure. She focuses on practical strategies to improve team performance and well-being in high-stress environments.

Jemma has worked with organisations like the Australian Olympic Swim Team, the Australian Defence Force, McKinsey and Atlassian, among others.

You can follow Jemma on LinkedIn.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/