What exactly is The Shiny Object Syndrome & how does it impact the lives of coaches & digital business owners? Why are coaches and content creators running ads to reach a wider audience? How coaches got leads for as less as Rs. 10 when the 5-day workshop model was started and why did it fail? Get answers to these and many other related questions in today's episode of Coach! I Need Help, a podcast about the coaching industry, by coaches, and for the coaches in India, and across the world. 00:00 Introduction 05:30 R09 - The Shiny Object Syndrome 13:40 What exactly is The Shiny Object Syndrome & how does it impact the lives of coaches & digital business owners? 18:12 R10 - Not wanting to run ads 31:05 Why are coaches and content creators running ads to reach a wider audience? 33:40 R11 - Don’t understand performance marketing 43:45 Pankaj’s best tool to help his paid participants in getting better ROAS in his community 58:43 R12 - Lack of Clarity on product delivery 1:08:54 How coaches got leads for as less as Rs. 10 when the 5-day workshop model was started and why did it fail? 1:17:19 R13 - Lack of upsells/ value ladder in the coaching business 1:22:30 R14 - You’re selling a bad product 1:25:09 R15 - Motivated only with money 1:38:20 R16 - Resistance to change/ improve/ learn 1:50:45 Conclusion References: Link to a free webinar by Pankaj Agarwal - https://pankajagarwal.com/a-to-z-of-performance-marketing-from-ads-to-leads-to-sales-coaches/?utm_source=YouTube&utm_medium=Podcast&utm_campaign=Coach%21+I+Need+Help&utm_content=Ep+20 Pankaj Agarwal & Manish Ahuja welcome you to the world of coaching with their new podcast, "Coach! I Need Help" Pankaj Agarwal, the developer of the Laser Webinar Sales Framework and founder of Businessmunim, a digital marketing agency for coaches. Connect with BusinessMunim (Digital Marketing Agency for Coaches): Book a 1-to-1 call with my team for 60 minutes of free consultation: https://businessmunim.com Manish Ahuja is a business and money mentor based out of Mumbai, India and is the founder and Brand Custodian of Paycheck to Profit (@PayToPro). He writes a free daily newsletter for working professionals and entrepreneurs and is dedicated to helping people enhance their money mindset and get financially literate. You can sign up to Manish Ahuja's free daily newsletter by visiting: https://mremogical.com/notes Connect with Manish on social media: YouTube: https://youtube.com/@MrEmogical LinkedIn: https://linkedin.com/in/MrEmogical Instagram: https://instagram.com/MrEmogical Twitter: https://twitter.com/MrEmogical To get all updates about Paycheck To Profit, join the ProfitClan for free. Get details at: https://paychecktoprofit.com/profitclan?utm_source=cinh&utm_medium=direct Get free content from Paycheck to Profit across social media platforms to improve your relationship with money and stay connected: YouTube: https://youtube.com/@PayToPro Instagram: https://instagram.com/PayToPro Exclusive Facebook Group: https://facebook.com/groups/PayToPro Enjoy this episode and do not forget to show us your support. Like and share this video with your coach peers, and do subscribe to our channel. A new episode releases every Friday, at 6pm IST.