Emily talks with Dela Quist about increasing email marketing engagement by varying subject lines and sending more frequent emails. Emily shares a story about a persistent salesperson to highlight the importance of staying top of mind. They also discuss Dela's extensive background in the industry and his views on open rates and effective email strategies.

Links Mentioned:

• Connect with Dela Quist on LinkedIn
• Dela Quist's Website
• Clarity Call with Emily

Free Resources:

• Strategic Planning Checklist
• Chief of Staff Skills Assessment Checklist
• A Day in the Life of a Chief of Staff
• Chief of Staff Toolkit

Get in touch with Emily:

• Connect on LinkedIn
• Follow on YouTube
• Learn more about coaching
• Sign up for the newsletter
• Clarity Call with Emily

Who Am I?
If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.

Time Stamps:
00:33 Meet Dela Quist: Email Marketing Authority
02:14 The Evolution of Email Marketing
05:08 Batch and Blast vs. Personalized Emails
06:59 The Power of Brand Impressions
09:44 Overcoming Email Marketing Misconceptions
12:11 The Economics of Email Marketing
13:05 Smart Email Strategies: “Do Be Smart”
18:31 Understanding Consumer Preferences
20:40 Content vs. Offers in Email Marketing
22:15 The Power of Email Subject Lines
34:09 Engaging the Unengaged