• 79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)

  • May 21 2024
  • Length: 43 mins
  • Podcast

79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)

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  • Summary

  • Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analyzing a pitch for a seasonal shopping roundup then dive into media queries. You’ll walk away with sharpened knowledge of digital media strategy and utilize it to come out ahead and earn those syndicated features for your client.

    In this episode, you'll learn…

    • The types of stories a high-volume finance publication wants to publish

    • What to include in a seasonal shopping roundup pitch

    • Why consistent persistence matters (even if you’re just past the deadline- follow up!)

    Our guests:

    • Heather Taylor is a senior finance writer for Go Banking Rates. And the head writer and brand mascot enthusiast for PopIcon, Advertising Week’s blog dedicated to brand mascots. She has been published on HelloGiggles, Business Insider, The Story Exchange, Brit + Co, Thrive Global, and more.
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