• 74: TikTok is Taking Over in Marketing

  • Jan 24 2024
  • Length: 14 mins
  • Podcast

74: TikTok is Taking Over in Marketing

  • Summary

  • In this episode, I, Erica Martin, explore TikTok's significant impact on businesses in 2024. Highlighting its diverse user base, averaging around 40 years old, and its unique algorithm, I advocate for a strategic content approach.

    Emphasizing the importance of education for the algorithm and introducing a problem-focused marketing framework, I encourage business owners to leverage TikTok's transformative potential for effective audience connection.

    Tune in for insightful perspectives on navigating TikTok's landscape for business success.


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    Content Master Program: https://ericamartincompany.vonza.com/

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    Blog ►https://www.ericamartinco.com/blog

    TikTok ►https://www.tiktok.com/@themarketingcmo

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