• 5: The Company

  • Nov 10 2022
  • Length: 47 mins
  • Podcast

  • Summary

  • Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions.


    Map: Heinemann’s national reach
    Read: Transcript of this episode
    Watch: The story behind Sold a Story
    Support: Donate to APM Reports
    More: soldastory.org
    En español: soldastory.es


    Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

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