• #5 - The Agency Alchemist: Turning Marketing Chaos into Exit Gold

  • Nov 7 2024
  • Length: 45 mins
  • Podcast

#5 - The Agency Alchemist: Turning Marketing Chaos into Exit Gold

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  • Summary

  • In this episode of Fiscally Awesome, Hiline CEO Matt Gardner sits down with Alex Boyd, a self-proclaimed "hippie capitalist" who's gone from suit-and-tie finance bro to agency-flipping guru faster than you can say "revenue optimization."

    Alex's journey reads like a startup fairy tale with a plot twist – from dodging Goldman Sachs recruitment to building and selling RevenueZen (and picking up some battle scars along the way).

    Get insights from Alex on:

    • Why understanding your margins is like having a financial crystal ball
    • How to avoid the "too many cooks in the kitchen" trap when prepping for acquisition
    • Why small businesses need to stop treating marketing like an optional task
    • The secret to LinkedIn success (spoiler: it's not about the follower count!)

    We're cutting through the startup jargon and getting real about what it takes to build and sell an agency. Whether you're rocking the agency life, dreaming of an exit, or just trying to figure out how to get your business found on Google, this episode's packed with insights that'll make you rethink your growth strategy.

    Who knew agency life could be this exciting?
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