🙌 We had a great time chatting with Christopher Henry who is a Sr. Product Marketing Manager at Google. What is Google, you might ask...

In all seriousness, Google requires no introduction because it’s so ubiquitous and if you’re like us - you’ve used one of their products/services countless times everyday (including right now). At Google, Chris helps to lead brand marketing on their blossoming hardware business in Canada. He primarily focuses on the Pixel, which is Google's range of phones, tablets, earbuds, smartwatches/trackers.

Chris has carved out a remarkable career at Google for the past 10 years having worked in marketing roles across Chromebook, Google Home, Youtube, Google.Org & Google Play Music. Prior to that he spent 3 years at Unilever and is a proud Queens alum.

Amongst other things - we chatted about his team acting like a challenger brand, how a passion for filmmaking has helped him, the importance of finding a leader that will champion you, what most people get wrong about marketing & a 💯 reasons that JP should switch to #TeamPixel🏃.

More specifically, Chris shared his thoughts on the following:

• What was your Marketing Moment? (7:48)
• What was it like taking a Film Option in addition to your commerce degree?(10:04)
• Can you give us a brief overview of your career in Marketing since you graduated? (11:15)
• Tell us more about what you’ve seen at Google in the ten years that you’ve been at the company. (12:22)
• How has your perception of Marketing evolved since you started at Google?(13:30)
• What was it about tech that made you want to make the switch into the industry? (15:00)
• What are the things you look at when you’re debating a career move? (16:57)
• What would you look for as your assessing whether the manager you’ll work for is a fit for you? (19:54)
• What resources or tips do you have for students to stay plugged in or to learn more about the industry? (22:02)
• Knowing what you know now, are there things that you look back on in your days in university that were most important or useful to your career today?(25:31)
• Why do you think the Google Pixel Canada team has been so successful in its brand building efforts? (28:17)
• How do you coordinate with other Google brand teams to align your objectives and ensure you’re building the Google Masterbrand? (31:50)
• What does the Marketing team look like at Google Canada? (35:26)
• How does Product Marketing at Google differ from other companies? (37:01)
• Do you have any cautionary advice for someone who is running towards big tech? (41:06)
• We put Chris in the Hot Seat🔥! (42:27)

🙌In this mini-episode - we shine a spotlight on the American Marketing Association’s Toronto Chapter! You’ll be pleasantly surprised to hear that the AMA has had roots in Toronto for almost 80 years & since then - have helped countless marketers build their careers. Whether it’s been through hosting events, sharing thought leadership or creating mentorship opportunities.

One of their flagship programs is the "Career Accelerator" where they thoughtfully pair young marketers with experienced mentors. To help learn more - we chatted with Craig Lund (VP of Leadership Excellence at the AMA) & Maggie Bolt (Program Director at the AMA). We chat through what makes this program special, the myths that exist around mentorship & share some powerful stories of how it can catapult your career.

We hope you give this a listen, check out their website & apply (it’s live now ⌛)!

Learn More about the AMA !

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🎉As you work towards your new year's wellness goals (wait, we all still are right?) - who better to hear from than a leader who is shaping the health & wellness space? We had the absolute pleasure of chatting with Maria Acevedo, the Head of Marketing & eCommerce at Greenhouse.

What started as a local cold-pressed juice start-up has now flourished into a plant-based beverage company that is scaling across Canada & the US. From their game-changing fiery ginger shots to their organic oat milks - they continue to live out their mission of making plant-based nutrition more accessible. Maria stewards everything from product innovation to eCommerce & her team of “passionate builders” are actively writing the next chapter in the company’s remarkable story.

She has spent the past 2 years at Greenhouse. Prior to that - she’s carved out a dynamic career having worked in industries such as CPG, cannabis & alcohol.

Amongst other things - we chatted about her constant pursuit of “10xing” her skills, her secrets to thriving in a scale-up, why marketing can be the glue that brings it all together, how Greenhouse continues to be a trailblazer & the fiery product that they call “liquid gold”🔥(yes, we can confirm that it’s amazing).

More specifically, Maria shared her thoughts on the following:

• How would you describe what you do to a stranger? (6:50)
• What was your “Marketing Moment”? (9:02)
• How did you explore that passion for marketing? (11:04)
• Can you walk us through the major stops along your career journey? (14:25)
• What is the north star that drives your career decisions? (20:17)
• What’s your advice for someone who’s making a large career leap? (22:41)
• What has your experience at Greenhouse been thus far? (27:40)
• What was the brief to you as the leader of marketing? (31:42)
• What are the marketing levers that you’re focused on pulling? (36:18)
• What are the commonalities or differences between the different industries that you’ve been in? (38:38)
• What’s exciting you about the future of Greenhouse? (41:45)
• How do you stay true to Greenhouse's ethos while striving to make it more accessible? (42:50)
• What sort of mentality does prospective talent need to have? (45:45)
• We put Maria in the hot seat! (47:46)