• 452) Logic Meets Intuition: Strategic Growth in Banking

  • Nov 12 2024
  • Length: 42 mins
  • Podcast

452) Logic Meets Intuition: Strategic Growth in Banking

Listen for free

View show details

  • Summary

  • In the realm of strategic planning, branding, and marketing for financial institutions, there exists a continuous tension between using pure logic and rationale versus tapping into feelings, emotions, and intuition. Leaders and marketing professionals often struggle with balancing these approaches, resulting in a disconnect within their strategic efforts.


    To address these issues, the episode provides actionable advice and insights. James Robert Lay and Allison Netzer, chief strategist at BrandThnk, discuss practical steps marketers can take, such as beginning with intuition in decision-making and refining it with logical analysis. They advocate for marketing the role of marketing internally with the same vigor used for external branding. Allison also suggests specific exercises like writing customer stories about oneself to reconnect with internal values.


    Join us as we discuss:


    -The Rise of the Wisdom Economy (06:36)


    -The Shirky Principle and Conviction in Leadership (16:19)


    -The Role and Perception of Marketing (24:43)


    You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


    Hosted by Ausha. See ausha.co/privacy-policy for more information.
    Show More Show Less
Show More Show Less

What listeners say about 452) Logic Meets Intuition: Strategic Growth in Banking

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.