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When should you as an inventor ask for help with social media? What should you do if you don't want your boss to find out you're running a side hustle? How can beginning inventors sell out with social media? Stick around to find out!

Questions? inventpodcast@gmail.com

IWM Engineer; Lance at https://www.freelancedesigns.ca/

The Invent With Me Podcast
⬇️Spotify
https://open.spotify.com/show/2YAZqvv...

⬇️Apple
https://podcasts.apple.com/us/podcast...

In this episode, our hosts Grant and Marcus are joined by two special guests from Tork Strap: Dan Bruhl, the new head of marketing, and Steven Flynn, the head of sales. They share invaluable insights from their experiences in leveraging social media to transform business strategies.

👨‍💼 Dan brings fresh perspectives on how to effectively capture attention on various platforms without breaking the bank. He discusses the realities of managing social media in-house, the common pitfalls businesses encounter, and when it's crucial to escalate your game or seek professional help.

📈 Steven dives into the impact of social media on business growth, detailing the tangible benefits of strategic online presence, from increased sales to brand expansion and building meaningful partnerships.

💡 Today's discussion covers:

🌐 Join us as we unpack these topics and more, offering you the blueprint to navigate the complex world of social media marketing. Don't miss out on this blend of expert advice, practical strategies, and real-world applications that could redefine your approach to online marketing!

In today's digital landscape, social media management is not just about posting content and waiting for likes to roll in; it's a complex strategy requiring meticulous planning, adaptability, and a deep understanding of one's audience. For entrepreneurs and businesses, mastering social media can be a pivotal factor in achieving visibility and driving sales. The most impactful social media content tells a story, connects on a personal level, and adds value, making your audience feel seen and understood rather than just sold to.

Going viral on social media can seem like a golden ticket to instant recognition and sales, but it's often unpredictable and fleeting. The allure of viral content lies in its ability to rapidly reach a wide audience, but the real challenge is leveraging that momentary spotlight to create lasting brand engagement. Viral content works best when it taps into the prevailing zeitgeist or a universally relatable experience, delivering content that is not only share-worthy but also cements your brand’s identity in the public consciousness.

Standing out on social media and converting views into sales requires more than just creative content; it involves understanding the nuances of platform algorithms, audience behaviors, and content trends. Brands that succeed are those that consistently engage with their followers, experiment with new types of content, and most importantly, stay authentic to their core values. This approach ensures that when a product is featured, it appears as a natural extension of the brand’s narrative, making the sales pitch feel more like a solution offered to a friend rather than a corporate advertisement. Ultimately, the goal of social media marketing should be to build a community around your brand, turning each follower into a potential brand ambassador who trusts and values your product enough to recommend it to others.

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme