Join The CTO Playbook Slack Community to connect with other CTOs!Ritavan is a machine learning expert, author of Data Impact, and has worked in industries such as banking, energy, and real estate.In this episode, you're going to learn how to avoid complexity traps in data-driven decision-making, how to leverage unique advantages to create real business value, why alignment across teams is critical for success, the importance of simplifying processes to reduce inefficiency, and the role of data in driving growth while maintaining focus on customer needs.Ritavan is an entrepreneurial technology leader with a decade of experience focused on data-driven business impact. He has authored peer-reviewed papers, given invited talks at global conferences, and holds an international patent. Known for his first principles approach to building and scaling data-driven solutions across industries, Ritavan combines deep technical expertise with strategic vision and an execution-focused mindset. His latest book offers actionable insights to accelerate data-driven impact for non-software native businesses.Timestamps:[00:00] Introduction[06:30] Working with large volumes of data in diverse fields[07:45] The challenge of scoping problems in the real world[09:00] Lessons learned from his time at Societe Generale[10:25] Identifying and solving real-world problems in data[11:40] Impact of working in high-stakes environments like energy markets[12:55] The importance of owning P&L in business[14:05] Ritavan’s journey into real estate technology and venture capital[15:35] Scaling businesses from seed to post-series B[16:45] The challenge of growing in legacy businesses[17:50] A different approach to solving problems in traditional industries[19:05] The role of technology in modern businesses[20:15] Defining leverage and its role in business growth[21:35] Aligning teams for maximum impact[23:00] How military strategies inform business alignment[24:25] The power of clarity in decision-making[25:40] How to use data to drive alignment across teams[26:50] Simplifying processes to avoid overcomplication[28:10] The need for refactoring systems at every level[29:25] Avoiding complexity and streamlining operations[30:30] The risk of inefficiency when complexity builds up[31:45] How simplification leads to better optimization[32:50] The importance of optimizing after simplifying[34:05] Iterative optimization in business processes[35:15] Building an empirically valid model of your business[36:30] Balancing stochasticity and regularity in decision-making[37:40] The importance of continuously evolving business strategies[39:00] Why satisficing is suboptimal and how to avoid it[40:20] The need to maximize every opportunity for growth[41:35] Transitioning from a scarcity to an abundance mindset in business[42:50] The difference between industrial and data-driven paradigms[44:05] How airlines are an example of using data for customer loyalty[45:15] Why traditional models in energy markets need rethinking[46:30] Case study: Octopus Energy’s approach to consumer involvement[47:50] Streamlining processes for customer involvement and efficiency[49:00] Importance of leveraging data for more efficient consumption[50:10] Rethinking industries by going back to first principles[51:25] Why businesses must evolve with modern tools and technology[52:40] Maximizing impact through data-driven business strategiesIf you want to stop being just a consumer of AI products and start being a producer of data impact to delight your customers and grow revenue profitably, pre-register for Ritavan’s new book, Data Impact.Follow Ritavan on LinkedIn.Resources Mentioned:Data Impact by Ritavan | WebsiteThe Collapse of Complex Societies by Joseph Tainter | Book or AudiobookWhat Your Business Can Learn From Peter Drucker | ArticleFind more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.