• 3 steps to creating business content that’s authentic

  • Apr 26 2022
  • Length: 10 mins
  • Podcast

3 steps to creating business content that’s authentic

  • Summary

  • Hi, welcome back.

    In today’s episode, ‘3 steps to creating business content that’s authentic’, I show you how to use the power of vulnerability to create business content that’s authentic, so you can stand out and attract more of your ideal customers.

    3 steps to creating business content that’s authentic:

    02.22 Step 1: Do some self-reflection

    04:07 Step 2: Share stories that are personal (not private)

    05:43 Step 3: Pay attention to your audience and the analytics

    07.55 To recap

    Remember to listen to the full episode for all the details.

    Download your free How to Implement Vulnerability in Content Marketing Cheatsheet.

    To learn more about my business marketing services and training courses visit my website: simonecunningham.com

    ✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

    ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

    ✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

    ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

    🚀 Content Boss 1:2:1 live online training

    ◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

    🚀 Publicity Boss 1:2:1 live online training

    ◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

    ⭐ Socials

    • Instagram
    • Facebook
    • LinkedIn

    💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

    💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

    Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

    Enjoy the rest of your day. I'll see you in the next episode.

    Simone 🌸

    Location: Gold Coast, Australia.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.