• 3 - The Secrets of Candidate Experience and Employer Branding with Trevor Robinson

  • Aug 21 2024
  • Length: 59 mins
  • Podcast

3 - The Secrets of Candidate Experience and Employer Branding with Trevor Robinson

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  • Summary

  • Trevor Robinson joins Ann Wyatt on this episode of Recruiting Revelations Podcast to discuss the pivotal connections between job descriptions, recruiting, and marketing. Trevor emphasizes the importance of authenticity in recruiting and the necessity for companies to align their messaging and culture throughout the hiring process. The conversation also explores the rising relevance of social media in recruiting, with insights on making job descriptions engaging and the power of employee-generated content. Ideal for HR professionals, recruiters, and marketing enthusiasts, this episode offers valuable strategies and real-world examples to refine your recruiting efforts and build a strong employer brand.


    00:00 Introduction to Recruiting Revelations
    00:30 Meet Trevor Robinson: Founder of Industry Sage Media
    02:15 Connecting Job Descriptions, Recruiting, and Marketing
    05:40 The Power of Authentic Recruiting Messages
    08:22 Aligning Company Members in the Recruiting Process
    11:45 Job Descriptions on Social Media: Challenges and Strategies
    15:30 Creating Engaging, Relatable Job Descriptions
    19:12 Case Study: Engaging Content on TikTok
    23:01 The Importance of Trying New Recruiting Strategies
    26:10 Success Story: Blackstone's Content Creation
    29:40 Rethinking Traditional Recruiting Strategies
    33:15 Overcoming Delays in the Hiring Process
    36:18 Networking, Referrals, and Social Visibility
    40:05 Engaging Potential Candidates Effectively
    43:27 Leaders' Role in Recruitment and Social Media
    47:10 Authenticity and Brand Building in Recruitment
    51:30 Future Crossover Between Recruiting and Content Marketing
    55:15 Examples of Successful Companies in the Industry
    59:00 Trevor's Take on Active Creator Engagement
    01:03:12 Concluding Thoughts and Next Episode Preview


    Follow Ann Wyatt on LinkedIn: https://www.linkedin.com/in/awyattrecruits/


    Follow Trevor Robinson on LinkedIn: https://www.linkedin.com/in/trevorgirldad



    About Industry Sage Media:

    Industry Sage Media is your backstage pass to industry experts and the conversations that are shaping the future of the manufacturing industry.

    Learn more at:

    http://www.industrysagemedia.com
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