2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
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  • Summary

  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Economics Leadership Management
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Episodes
  • 10 Reasons a Buyer Might Want Your Firm

    10 Reasons a Buyer Might Want Your Firm
    Feb 12 2025

    David thinks principals should build their firms as if they were going to sell it while Blair’s advice is to run it as if you’ll never sell it. Being aware of options as your firm matures can give you the leverage you might need in negotiations.

    Links

    “Ten Reasons Firms Are Bought” by David C. Baker for punctuation.com
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    33 mins
  • To Standardize or Customize

    To Standardize or Customize
    Jan 29 2025

    Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique needs of each client.
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    36 mins
  • Don't Bother Eating Your Veggies

    Don't Bother Eating Your Veggies
    Jan 15 2025

    In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing.

    LINKS

    "The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com

    "The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode
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    25 mins

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