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Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built, and exited a handful of companies. In his current role, he helps businesses and environmental charities to get lasting results from their marketing. He also runs Conservation Amplified, a charity that produces the People Helping Nature podcast and creates interesting content to help make environmental conservation mainstream.

On today's episode, we cover:

• Callum's favorite brew (01:27)
• 4 step method for getting your content right (02:26)
• Getting the most value out of content marketing (09:07)
• How Conservation Amplified is making biodiversity conservation mainstream (13:32)
• Callum's hot take on how brands are communicating with customers (18:08)
• Final thoughts and takeaways (20:38)

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Visit www.pasteandpublish.com
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