• #27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

  • Nov 19 2024
  • Length: 36 mins
  • Podcast

#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

Listen for free

View show details

  • Summary

  • A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

    More specifically, this episode includes:

    • A DIY Approach Can Work Though is Usually Disjointed
    • The Stage and Size When Companies Hire Outside Marketing Leadership
    • Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
    • Different Marketing Roles and Options
    • Selecting the Right Fractional Marketing Leader
    • Staffing Up a Marketing Department and Making Full-Time Hires
    • Setting a Marketing Budget


    Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

    Send us a text

    Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

    Thanks for listening!

    Host Cal Wilder can be reached at:
    cal@empoweringhealthybusiness.com
    https://www.linkedin.com/in/calvinwilder/


    Show More Show Less
Show More Show Less

What listeners say about #27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.