• 27: Getting Your Content Right

  • Dec 24 2020
  • Length: 22 mins
  • Podcast

27: Getting Your Content Right

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  • Summary

  • In this episode Chris and Jack discuss how to get the content right that you are producing in order to grow your business on social media. 

    KEY TAKEAWAYS

    “You’ve got to understand what you’re posting.”

    “Tell people what they need to do next. For example, Link in my bio if you want to find out more, or link in my bio if you want free training. Whatever it is, tell them what to do because people need to be told things.”

    “If someone goes on your profile, there is no misunderstanding about what you do and how you can help them.”

    “Everything I do is about people getting to my email list. It’s where they get the most, free in-depth training. That’s where I’ll also have the stronger call to actions to join my email list. All my social media is there for is to drive people to my email list.”

    “You need to be talking from a place of experience, not making stuff up.”
    BEST MOMENTS

    “Don’t be afraid to piss people off. People are scared of putting their own personality out there.”

    “Get the right combination of content. Educate the audience, but the people who are doing the best online are the people who provide opinion.”

    “Providing your opinion and then providing value at the same time, that’s the formula to a viral post.”

    “The content I’m sharing now, I really believe in the information that’s in there. It’s giving huge amounts of value, but it’s also giving my opinion on that subject.”

    “If you’re not seeing any progress with your content and you’re feeling disheartened, quite simply, it’s probably because your content is boring. It needs to be spiced up a bit. “

    Links

    @jackwicksuk 

    @christraylor.ig
    ABOUT THE HOSTS

    Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
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