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ARMOUR WINES:
Website: https://www.armourwines.com/
Wine Club: https://www.armourwines.com/contactus
Instagram: @armourwines

Ever wondered how sealing whole cluster grapes in a tank with CO2 can transform the winemaking process? Join us as we chat with Tyler Armour, the mastermind behind Armour Wines, who passionately unveils the secrets of carbonic maceration. Tyler shares his journey from cheese making to winemaking, detailing his innovative approach to creating vibrant, aromatic wines like his 2023 Carbo Barbo. Learn about the challenges of ripening Barbera grapes and why Tyler lovingly refers to his creations as "porch pounders."

Next, we dive into the business side of winemaking, exploring the power of wine clubs in fostering customer loyalty and providing consistent revenue. Tyler gives us an inside look at the structure of his six-bottle, biannual wine club and discusses potential growth opportunities. We also touch on distribution strategies, including partnerships with Venea Imports and renowned Seattle restaurants, and consider new avenues for expanding his unique wines' reach.

Finally, journey with us through Tyler's hands-on learning experiences, from making Cougar Gold cheese to studying at WSU. Discover his inspiration drawn from the fruit-forward Beaujolais style and his commitment to low-intervention wines. We wrap up with discussions on creative wine label designs, the benefits of clean production practices, and the joys of pop-up tastings. This episode is a must-listen for anyone curious about the art and science of innovative winemaking.

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